Chairman - Jace Tyrrell

Jace has a deep understanding of the international retail sector and is Chief Executive of New West End Company, the Business Improvement District for London’s West End International Centre.

They represent over 600 retail, hospitality and property businesses in and around Oxford Street, Regent Street, Bond Street and East Mayfair.


Chief Executive - Paul Barnes

Paul has over 25 years’ experience advising clients at board level on public affairs and strategic reputation management, with a focus on property and retail. He is an expert in helping to influence government thinking and in creating coalitions to campaign for policy change.


Executive - Charlie McAllister

Charlie handles the day to day running of the association and provides support to the Chief Executive and Chairman.


For all enquiries, please contact