Association of International Retail
Make Britain the best shopping destination
Your one-stop information hub for VAT-free shopping campaigns
VAT-free 2025
Association of International Retail supports the coordination of national and regional efforts, providing key updates, shared materials, campaign tools, and stakeholder insights. Together, we’re making the economic case for VAT-free shopping— and amplifying our voice.

About Us
AIR is an independent, national sector support body open to all those who wish to support the growth of international visitor economy and international retail in the UK.
We are dedicated to creating a positive profile for the international retail and visitor economy sector and supporting its growth through profile raising, policy development and advocacy, insights and innovation.
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Only via partnership and collaboration could we achieve shared goals and address challenges to make the UK the best shopping destination