Association of International Retail


Make Britain the best shopping destination

Your one-stop information hub for VAT-free shopping campaigns

VAT-free 2025

Association of International Retail supports the coordination of national and regional efforts, providing key updates, shared materials, campaign tools, and stakeholder insights. Together, we’re making the economic case for VAT-free shopping— and amplifying our voice.

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About Us

AIR is an independent, national sector support body open to all those who wish to support the growth of international visitor economy and international retail in the UK.

We are dedicated to creating a positive profile for the international retail and visitor economy sector and supporting its growth through profile raising, policy development and advocacy, insights and innovation.

Get involved

Only via partnership and collaboration could we achieve shared goals and address challenges to make the UK the best shopping destination